I started my creative journey as a UX/UI designer, focusing on digital products, interfaces, and user-centered experiences. Over the years, my work expanded far beyond screens. I began creating children’s books, building brands, designing printed objects, organizing cultural events, and developing concepts that connected with people emotionally in completely different ways.

Today, I see myself as an experience designer.

Not limited to one industry or medium, but focused on creating meaningful human experiences in all forms — digital, physical, emotional, and cultural. Whether it is a personalized children’s book, a food festival with thousands of visitors, a beautifully printed postcard, or a digital platform, I am interested in how people feel, remember, connect, and interact with what I create.

Based in Berlin, I work across design, storytelling, creative direction, branding, illustration, and experience creation, always combining conceptual thinking with strong technical understanding.

In 2019, I founded my creative studio, Battuta Labs, through which I have developed and collaborated on a wide range of creative and digital projects.

In 2020, I launched the world’s first personalized Islamic children’s book through battutabooks, which has since grown into a collection of four personalized books for families around the world.

I am also the founder of the Halal Food Festival Berlin — Germany’s first Halal Food Festival — which welcomed more than 5,000 visitors at its first edition in Berlin in September 2025.

Together with my partner Hind, I also co-founded Gaufres du Monde, a minimalistic risograph postcard project focused on visual simplicity, emotion, thoughtful typography, and carefully curated color compositions.